Scroll to top
Skip to content
Imagine you have 300+ White Papers and no one reads them. It’s time to use an Upcycle Framework.
- Pick your best-performing articles
- Ask the author (nicely) to voice-record the entire article
- Create a smooth Podcast with intros and music and publish it via an aggregator like Buzzsprout.
- Push the Podcast to Spotify, Apple Podcast and Google, to get started. There are many other platforms you can add later
- Voila! You just upcycled your existing content to a vast new audience universe
- But wait! There is more…You can easily crate actual videos from these audio recordings by adding graphics, transitions, B-Roll or even the video of the narrator.
- Add those video to your Youtube channel and cross-promote on social