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How a Pandemic related event cancellation turned into an award winning virtual event

Branding Event Design Events

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What to do when a company meeting is canceled due to Covid-19?

Due to COVID-19, Solace canceled a highly anticipated company meeting set in Munich Germany. Like thousands of other companies and tradeshow organizations that were forced to cancel events, it became a race against time and overcoming technological and creative challenges to deliver a one-of-kind virtual experience. This one we pulled off in a mere 6 weeks!

Solution & execution:

After a few late-night brainstorm sessions, I pitched a concept that involved creating a custom microsite, built around the event’s theme of ‘Elevate’. The goal was to create an immersive journey and social experience that would allow participants to learn, interact and socialize with each other, mimicking the feel of an in-person event. I also felt it was important to provide entertainment, games and light-hearted humor to enhance engagement in between sessions. The weeks leading up to the event were hectic, with long hours, including countless creative reviews and many technical challenges that had to be solved.

User Experience included:
  • Member signup/login section complete with custom boarding pass
  • Opening kickoff video
  • Guest speaker area
  • VOD case studies
  • Agenda with live links to sessions
  • Lounge with arcade games
  • Custom Spotify playlist, recipes for meals and drinks and much more
  • Swag registration with custom T-Shirt order

In the end, the company-wide virtual meeting was a huge success. Our team received overwhelmingly positive feedback and the web analytics only confirmed the accomplishments. The successful outcome of this event is a testament to the 14 hard-working, brilliant team members who contributed to it and all share in the win of the awards we received.

Web analytics over 4-day meeting
  • 7,252 Page views
  • 4,863 Unique page views
Muse Gold Winner | Hermes Award Platinum Winner
  • Client

    Solace Corp.

  • Tags

    User Experiences, Virtual Events