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How a bus stop themed booth created a flurry of PR, including TV News Coverage

Event Design Interactive

Next Stop: Solace

Intelligent Transport Systems World Congress

 

The Congress theme, “Smart Mobility, Empowering Cities” reflects Singapore’s commitment to create the most liveable smart city in support of a higher quality of life and an ever-connected community.

 

When my creative team was tasked to design a booth concpet for the ITS Congress in Singapore, I was inspired to create an interactive bus stop with signs and even a waiting bench. The theme pays homage to Solace’s first engagement with the city of Singapore’s Land Transport Authority, having connected buses and smart bus stops to a city-wide network under the Smart City Initiative.

 

(Click on the video button in the top thumbnail to check out the TV coverage news clip)

  • Client

    Solace Corp.

  • Tags

    Public Relations