GAP & Banana Republic
Over a period of 4 years, I directed and produced over 10 brand videos for Banana Republic and GAP. These videos are an intricate part of every new collection and feature senior leadership explaining the designs and how the sales teams should communicate with the customer. The videos are distributed via an internal LMS system and presented to the entire network of sales associates.
CMO Insights. Internal videos are a great way to communicate your brand and strategy so everyone is on the same page. Videos have an incredible engagement and retention rate compared to traditional LMS content. Ask me how I can support your teams in producing these internal, high-quality communications videos.